Since 1949, Mahindra SUVs have carved new trails and won millions of followers all around the world. This year, The Mahindra Classics is commemorating 7 decades of completing thrilling adventures and inspiring lives.
The Heritage of The Mahindra Classics
The first-ever model of the iconic Mahindra Thar was launched in the year 1949. The model was born as an off-roader for a young nation which wanted to take the road never taken and carve new trails. This vehicle then evolved into many avatars over the next 7 decades. The MM540 was born in 1985 and became an instant hit amongst both adventure seekers. 2010 saw the birth of the Mahindra Thar, which appealed to the off-roaders, adventure enthusiasts and travellers, taking the legacy of The Mahindra Classics one-step ahead and standing true to their heritage.
A Timeless Classic
The iconic Mahindra Thar has been a constant companion for explorers and adventurers to stride off the beaten paths. It has now, also become a lifestyle icon and a symbol of pride amongst its owners. The customisable body, powerful and reliable engine and its off-roading capability have won the hearts of thousands and has gained this iconic a faithful following. The customizable body of Mahindra Thar gives its owners a chance to give it a unique identity and make it their own. All this, combined with the comfort and the eccentric interiors makes Mahindra Thar an SUV like no other.
Over the last 10 years, Thar has constantly empowered explorers to tame untrodden tracks and explore the unmapped places.
Mahindra Adventure: A Treat For Adventure Junkies
Mahindra Adventure is a Mahindra-led initiative that takes the off-roading capability of Thar a step ahead by organising off-road adventures, multi-day expeditions, off-roading challenges, competitions and even off-roading training courses. Mahindra’s long history and expertise of 4x4s have enabled it to build an close-knit community of adventure junkies and explorers. With its fleet of over 100 vehicles across various destinations in India, Mahindra Adventure introduced the concept of “arrive and drive” and has given thousands of adventurers an experience of a lifetime with their breathtaking off-roading events & adventures. So, if you’re a thrill-seeker looking for extreme adventure events, or a learner looking to master some off-roading techniques, Mahindra Adventure is the place for you!
With its 7 decades of history, adventure, power, and striding off to the offbeat path, Mahindra SUVs are truly a class apart. Parallelly, Mahindra Thar also stands not just as a mere vehicle, but as a symbol of strength, reliability and pride for its owners, who have explored the unfamiliar with their true companion for many years. The heritage of The Mahindra Classics and their influence on adventurers and explorers truly gives it a league of its own.